Skip to content
BIHMARKETING

Service · Growth

Facebook & Instagram Advertising in Bosnia and Herzegovina

Creative and highly targeted social media campaigns that build your brand and generate sales.

Request a proposal for this service
Facebook & Instagram Advertising

Social media is key to building brand awareness and communicating directly with customers. We create strategies that deliver your message to the right audience at the right time.

The Meta platform offers some of the most precise audience-targeting tools available: demographics, interests, behaviour, geography — and advanced Custom and Lookalike Audiences that reach people similar to your existing clients.

From Brand Awareness campaigns to direct Conversion campaigns, each objective demands a different structure. We use CBO (Campaign Budget Optimisation) and ABO approaches depending on the campaign stage and goals.

Retargeting — showing ads to people who already visited your website — is one of the most effective tactics available. These campaigns achieve significantly higher conversion rates because they target an audience already familiar with your brand.

We create visuals and copy adapted to the format (Feed, Story, Reel) and the platform (Facebook vs. Instagram), because what works on one does not necessarily work on the other. All ads are A/B tested and continuously optimised.

How Meta ads sell when nobody is searching

On Facebook and Instagram buyers are not looking for your product — the product finds them. So Meta ads work differently from Google: first stop the scrolling thumb, then spark interest, then sell. Creative is 70% of the result.

Meta's algorithm now finds audiences better than manual targeting. Our job is to feed it a good signal: a Pixel and Conversions API that report exactly who bought, and enough creative variety for the algorithm to test.

  • Reels and video ads for reach and trust
  • Carousels for several products or steps
  • Lead forms for enquiries without leaving Instagram
  • Catalogue and dynamic ads for online stores
  • Remarketing to site visitors and followers
See:Sky Nekretnine: 290% ROI

What makes good creative for an Instagram ad

A good ad looks like a post, not an advert. The first two seconds must show the problem or the result, not the logo. People on screen, real places, subtitles because most video is watched muted, and one clear call to action.

That is why we shoot ad content ourselves: in store, on location and in the video podcasts we record at clients' premises. One shoot becomes a reel, a story, a square post and a 6-second ad — and we test which version brings the cheapest order.

See:Content productionVideo production

How we measure whether Meta ads make money

Likes are not the goal. We track cost per enquiry, cost per purchase and return on ad spend (ROAS). For online stores we connect the catalogue, Pixel and Conversions API so Meta sees every order, even after iOS restrictions.

Every month you get a clear report: what was spent, how many enquiries or sales came in, which creative won and what we test next.

See:Herbisa: 200+ online orders a month

How we work — step by step

  1. 01

    Offer and audience

    What we sell, to whom and why now. Without a clear offer no ad works.

  2. 02

    Pixel and Conversions API

    Tracking and Business Manager set-up, domain verification.

  3. 03

    Creative shoot

    Reels, photos and design in several formats — built for testing, not one post.

  4. 04

    Launch and testing

    Several creatives and messages in parallel. We scale winners and switch off losers.

  5. 05

    Scaling and reporting

    Gradual budget increases while watching cost per result; monthly report.

What you get

  • Business Manager, Pixel and Conversions API
  • Offer strategy and audiences
  • Monthly creative pack (video + static)
  • Campaigns for enquiries, messages or purchases
  • Creative and message A/B tests
  • Monthly report with ROAS

Signs your Meta ads are working

  1. 01Pixel and Conversions API record every purchase or enquiry
  2. 02Creative is refreshed every 2–4 weeks
  3. 03Messages are tested, not just audiences
  4. 04Cost per result is tracked, not reach
  5. 05Video has subtitles and a strong first second
  6. 06Remarketing brings back people who were close to buying

Work for this service

All work for this service (8)

Instagram · @herbisa.ba

From zero to 11,000 followers.

Herbisa, a herbal pharmacy in Sarajevo, opened in March 2026 with an empty Instagram profile. We have run it from day one — seven months later, this is where it stands:

Instagram followers
11,000
organic views from 4 podcast episodes
5M+
online orders every month
200+

How we did it

  • 01We shoot everything ourselves — in the pharmacy, on location and in a video podcast with experts
  • 02Every post has one job: reach, trust or an order
  • 03The best posts become Meta ads that lead to the web shop

Scroll — the phone shows real posts we made for clients.

Social media management

herbisa.ba

Herbisa

226posts

11Kfollowers

200+orders/mo

Herbisa

Herbal pharmacy · web shop · Sarajevo. Run by BIHMARKETING since opening in March 2026.

View the case study →
herbisa.ba

herbisa.ba Opening day. We've run the profile since — 11,000 followers today.

herbisa.baReel

herbisa.ba Herbisa Podcast: 4 episodes, 5M+ organic views across social media.

kvart.ba

kvart.ba Obala Kulina bana — an apartment sales campaign.

relaxtours.ba

relaxtours.ba Cuba, Havana, Varadero — a trip sold through Meta ads.

kvart.baReel

kvart.ba A property reel — filming, editing and the ad.

kult institut

kult institut A volunteer campaign for the KULT Institute.

relaxtours.baReel

relaxtours.ba Destinations in motion — content that fills coaches.

bulevar ljepote

bulevar ljepote Beauty content that fills appointments.

kvart.ba

kvart.ba Nahorevo, a villa with a pool — 358 m².

dr. edin bukva

dr. edin bukva An expert's personal brand — an 87-page strategy.

Clients who trust us

  • Herbisa
  • Deltron
  • British American Tobacco
  • KJKP Vodovod i Kanalizacija
  • iNovine
  • Yubacom
  • Gree
  • Azuri
  • Mitsubishi Electric
  • Sky Nekretnine
  • Relax Tours
  • Sport Centar
  • Kvart Nekretnine
  • KJKP RAD
  • KULT Institut
  • GLO
  • ENCOS
  • Estesa Clinics
  • Zavod ZZ MUP KS
  • JP Onsa
  • Pino Nature Hotel
  • 5 Travel
  • Academy Residences
  • Bulevar Ljepote
  • Velora Beauty Salon
  • Dr. Edin Bukva
  • JUN Water
  • Euro Kula
  • WorkEU
  • Lincontro
  • Foto Jotić
  • DracoMom
  • SheWonder
  • QR eMenu
  • BH Calls
  • Modeli Autica
  • NR Rent
  • Duo Rent a Car
  • Standard Accounting
  • Stones Ceramic Solutions
  • CNC Academy
  • VC Servis
  • MoveLed
  • Inoxoprema
  • Kombi-line
  • Cut & Stitch
  • Kozzka Studio

FAQ

How much does Facebook and Instagram advertising cost?

The cost is split between an agency management fee and the advertising budget paid directly to Meta. The management fee covers strategy, creative and optimisation; the ad budget is set by you. Contact us for a quote tailored to your goals.

Can the ads target only Bosnia and Herzegovina?

Geo-targeting is completely flexible — you can target just Sarajevo, all of BiH, BiH and the region, or specific countries. We adapt the ads to the target market, including language, tone and visuals.

What is retargeting and do you use it?

Retargeting shows ads to people who previously visited your website but did not convert. These campaigns achieve significantly higher conversion rates than cold audiences and are a standard part of our Meta Ads strategy.

Do you create the ad visuals or do we provide them?

We create all ad visuals — static graphics, short video animations and adaptations for different formats (Feed, Story, Reel). For more complex video production we collaborate with our in-house production team.

How are Meta campaign results measured?

We track key metrics based on the campaign objective: reach, impressions, clicks, cost per click (CPC), conversions, cost per conversion (CPL/CPA) and ROAS (return on ad spend). Meta Pixel and Conversions API ensure accurate tracking.

Do you run Instagram advertising separately from Facebook?

Instagram advertising runs through Meta Ads Manager alongside Facebook, but we can target exclusively Instagram audiences and tailor content to Instagram formats. For brands targeting younger demographics, Instagram can be the primary platform.

How much does Instagram advertising cost?

You pay the ad budget directly to Meta; we charge for management and creative. A sensible start is a budget that allows at least 50 results a month so the algorithm can learn.

Should I boost a post or run a campaign?

Boosting is quick but limited. A campaign in Ads Manager offers the right objective (purchase, enquiry, message), creative testing and precise measurement — so we only run campaigns.

Do Meta ads work for B2B?

Yes, especially with lead forms and video that shows expertise. For B2B we often combine Meta ads with LinkedIn and Google search.

Related services

Next step

Got a budget and ambition? Let's talk.

30 minutes, no obligation. Tell us where the business is today and where you want it to be — we'll tell you how we would get it there.

Book a call

or email info@bihmarketing.ba