What makes a good logo
A good logo is simple, memorable, works at every size — from a browser-tab favicon to a billboard — and does not depend on the trend of the day. The world's best logos can be drawn with a finger in the sand.
A logo does not have to explain what you do. Its job is to be recognisable and to carry the brand's feeling: seriousness, warmth, speed, luxury. Explaining is the job of the message and the content.
- A simple, memorable form
- Legible at small sizes
- Works in one colour and on dark backgrounds
- Its own character, not an app template
- Variations: horizontal, stacked, symbol






































