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Branding and Visual Identity for Companies in Bosnia and Herzegovina

Build a strong and recognisable identity that sets you apart in the market.

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Branding

Branding is far more than a logo — it is the feeling your clients have when they think of you. At EL CONDOR GROUP, we help companies define their voice, values and visual identity that ensures lasting recognition in the market.

Every branding project begins with a strategic phase: who are you, who are you speaking to, what makes you different from the competition, and what is your core promise to clients. These answers become the foundation for everything else — visual identity, tone of voice and marketing messages.

Visual identity covers the logo, colour palette, typography, iconography and rules for application across all materials (digital, print, environmental). Everything is consolidated in brand guidelines — a document that ensures consistency regardless of who is producing materials.

Consistency is the key to a strong brand. A company that communicates differently on its website, social media and newsletter comes across as uncertain. Our role is to build a system your team can apply reliably.

We also handle rebranding — redesigning and repositioning an existing brand that has lost relevance or where the company has transformed. This requires particular care to preserve hard-won reputation while eliminating the weaknesses of the old identity.

What a brand is — and what is just a logo

A logo is a signature. A brand is what people feel when they see that signature — and the reason they will pay more with you than with a competitor. Branding is the work of making that feeling intentional, consistent and recognisable everywhere.

A good brand has a clear position (who you are for and how you differ), a tone of voice, a visual system (logo, colours, typography, photography, pattern) and rules for using it — from an Instagram post to a van on the street.

  • Strategy and positioning
  • Name and tagline
  • Logo and variations
  • Colours, typography, iconography and pattern
  • Brand book with usage rules
  • Application: vehicles, storefronts, uniforms, packaging, digital

Why you need a brand book

A brand book is the brand's manual. With it, every designer, printer or new employee knows which colours, fonts and formats to use — and the brand looks the same in Sarajevo and in Vienna.

For Herbisa we created a complete brand book — from the mark and palette to packaging, storefront and digital channels.

See:Herbisa brand bookDeltron: 100+ partner vehicles branded

The brand in the real world

A brand proves itself in use. We have branded vehicles for more than a hundred Deltron partners, produced City Light and POS material for iNovine, event identities for BAT symposiums and complete identities for new companies entering the market.

See:iNovine: City Light and POSLogo design

How we work — step by step

  1. 01

    Research

    Market, competitors, buyers and what you are already known for.

  2. 02

    Strategy and position

    Who you are for, how you differ, how you speak.

  3. 03

    Visual concepts

    2–3 directions with logo, colours and applications.

  4. 04

    System development

    The chosen direction becomes a complete visual system.

  5. 05

    Brand book and roll-out

    The brand manual and the materials you need right away.

What you get

  • Brand strategy and positioning
  • Logo with all variations
  • Colour palette and typography
  • Pattern, icons and photography style
  • Brand book (PDF)
  • Application: cards, letterhead, social media, vehicles

Signs of a strong brand

  1. 01Recognisable even without the logo — by colour and style
  2. 02Looks the same on Instagram, a van and an invoice
  3. 03Has one clear message, not five
  4. 04Written usage rules exist (brand book)
  5. 05Works in black and white and at small sizes
  6. 06People associate it with quality, not price

Work for this service

All work for this service (9)

Clients who trust us

  • Herbisa
  • Deltron
  • British American Tobacco
  • KJKP Vodovod i Kanalizacija
  • iNovine
  • Yubacom
  • Gree
  • Azuri
  • Mitsubishi Electric
  • Sky Nekretnine
  • Relax Tours
  • Sport Centar
  • Kvart Nekretnine
  • KJKP RAD
  • KULT Institut
  • GLO
  • ENCOS
  • Estesa Clinics
  • Zavod ZZ MUP KS
  • JP Onsa
  • Pino Nature Hotel
  • 5 Travel
  • Academy Residences
  • Bulevar Ljepote
  • Velora Beauty Salon
  • Dr. Edin Bukva
  • JUN Water
  • Euro Kula
  • WorkEU
  • Lincontro
  • Foto Jotić
  • DracoMom
  • SheWonder
  • QR eMenu
  • BH Calls
  • Modeli Autica
  • NR Rent
  • Duo Rent a Car
  • Standard Accounting
  • Stones Ceramic Solutions
  • CNC Academy
  • VC Servis
  • MoveLed
  • Inoxoprema
  • Kombi-line
  • Cut & Stitch
  • Kozzka Studio

FAQ

What is included in a branding project?

Brand strategy, brand identity definition (values, positioning, tone of voice), visual identity (logo, colours, typography), usage examples and a brand guidelines document you can use internally and with external partners.

How long does the branding process take?

A complete branding project typically takes 4–8 weeks, depending on complexity and the speed of client feedback. Rebranding can be faster if certain elements of the existing identity are retained.

Is branding only for large companies?

Not at all. Small and medium businesses have an equal need for a strong brand — in fact, a well-positioned SME brand often has a greater market advantage than an undefined larger company. Our branding services are tailored to all company sizes.

Do you handle rebranding of existing companies?

Yes. Rebranding is a delicate process that must protect market reputation while eliminating elements that limit growth. We have carried out rebrands for companies in BiH across various industries.

Will the brand guidelines be practical for our team?

Yes. The brand guidelines we deliver are designed for real-world use — by marketing professionals and by office staff who need to quickly find the right colour or font. They include usage examples and do's and don'ts.

How long does branding take?

A logo and core identity 3–5 weeks; complete branding with a brand book 6–10 weeks, depending on the number of applications.

Do you rebrand existing companies?

Yes. In a rebrand we keep what customers already recognise and refresh what holds the brand back.

Do I get the source files?

Yes — all source files (AI, SVG, PDF, PNG) and usage rights when the project is complete.

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Next step

Got a budget and ambition? Let's talk.

30 minutes, no obligation. Tell us where the business is today and where you want it to be — we'll tell you how we would get it there.

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or email info@bihmarketing.ba