Service · Reputation

PR Marketing and Media Relations in Bosnia and Herzegovina

Build a positive public image and establish strong media relations.

Public relations are vital for your company's reputation, especially when working with the public sector and serious partners. A sound PR strategy builds brand trust over the long term.

The BIHMARKETING team manages your public image, creates press releases and distributes them to relevant media, ensuring positive and accurate coverage. We have strong relationships with key media in Bosnia and Herzegovina.

PR is more than just media coverage. It includes strategic communication with key stakeholders, preparing spokespeople for public appearances, managing online reputation and crisis communications when needed.

For companies working with the public sector, PR is especially important. Transparent and professional communication builds the trust of institutions and partners who choose their collaborators carefully.

Media monitoring and coverage analysis are part of our service. We know what is being written about you, your industry and your competition, and we use those insights to improve strategy.

PR: building a reputation that sells

An ad says “we are the best”. PR means someone else says it — the media, an expert, a partner or a happy client. That is why PR builds trust that ads cannot buy.

Our PR work covers media relations, press releases and articles, events and symposiums, podcast appearances and positioning an owner or expert as the voice of their industry.

Press releases and article placement
Leader and expert positioning
Events, conferences and symposiums
Podcast and video interviews
Crisis communication

See:BAT symposiums KULT Institute podcast

Personal brands for owners and experts

In service businesses people buy from people. A doctor, lawyer or founder who regularly shares knowledge becomes the first choice when a client needs the service. For Dr Edin Bukva we wrote an 87-page strategy that builds exactly that — through content, media and digital channels.

See:Dr Edin Bukva: an 87-page strategy Talking head video

How we work — step by step

01
Perception analysis
How the media, buyers and industry see you today.
02
Messages and stories
What we want known about you and the stories that prove it.
03
Channel plan
Media, events, podcasts, LinkedIn — where your audience hears you.
04
Execution
Releases, articles, appearances, events and content.
05
Measurement
Coverage, reach, brand mentions and the enquiries that followed.

What you get

PR strategy and key messages
Press releases and bylined articles
Media outreach and placement
Event organisation
Podcast and video appearances
Coverage and reach report

Signs of good PR

01Media call you as an expert, not only when you pay
02There is one clear company story
03The owner or expert has a recognisable voice
04Events produce content that lasts beyond the day
05There is a plan for crisis situations
06Brand mentions grow month on month

Work for this service

3symposiums

Corporate events · Symposiums

BAT: three expert symposiums for inspectors — from agenda to highlight film

Event Management · PR Marketing · Video Production

Public sector · Utility company

Sarajevo Water Utility: communication that keeps the whole city informed

Social Media Management · PR Marketing · Video Production · Content Production

All work for this service (2)

Clients who trust us

KJKP RAD
KULT Institut
Academy Residences
KJKP RAD
KULT Institut
Academy Residences

Dr. Edin Bukva
JUN Water
WorkEU
MoveLed
Inoxoprema
Kombi-line
Cut & Stitch
Kozzka Studio
Dr. Edin Bukva
JUN Water
WorkEU
MoveLed
Inoxoprema
Kombi-line
Cut & Stitch
Kozzka Studio

FAQ

What is included in a PR service?

Writing and distributing press releases, maintaining media relationships, placing stories in relevant media, media monitoring and analysis, spokesperson preparation and advisory in crisis situations.

Which media do you cover in Bosnia and Herzegovina?

We have established relationships with leading media in BiH: online portals, print media, radio and TV stations. We choose media that are relevant to your target audience — not a shotgun approach without strategy.

Do you handle crisis communications?

Yes. Crisis communications require a fast and considered response that minimises reputational damage. We help clients prepare for potential crisis scenarios and manage communication when a crisis arises.

Do you work with public sector institutions?

Yes. We have experience in PR for public institutions and understand the specific requirements of communication that must be formal, transparent and in the public interest.

Is PR copywriting billed separately?

Writing PR texts and press releases is standardly included in PR retainer packages. For individual texts without a long-term engagement, we offer separate project-based pricing.

What is the difference between PR and marketing?

Marketing is what you say about yourself; PR is what others say about you. The best results come when each supports the other.

Do you guarantee media coverage?

Paid placements yes, editorial coverage no — but a good story and journalist relationships greatly improve the odds.

Do you run events in Bosnia for international companies?

Yes. We organised professional symposiums for BAT in three cities, including logistics, programme and video production.

Related services

Next step

Got a budget and ambition? Let's talk.

30 minutes, no obligation. Tell us where the business is today and where you want it to be — we'll tell you how we would get it there.

Book a call

or email info@bihmarketing.ba