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KULT — Institut za razvoj mladih · Institute · Social issues · 2026

KULT: the “Neko mora prvi” podcast series — 4 episodes

For KULT we produced a video podcast series and a set of short videos with statements and messages — from the “Someone has to go first” campaign to a series on women in politics.

Results

4episodes
of a podcast on volunteering, plus short videos

Challenge

Serious social topics have to be watchable — otherwise they never reach young people.

Approach

  • 01A multi-camera video podcast with guests from public life.
  • 02Short vertical statement videos for social media.
  • 03Editing, sound, captions and graphics in the campaign's visual identity.

What we did

“Neko mora prvi” — all 4 episodes

Episode 1Elvir Karalić — Mladima je potrebno da se osvrnu sami oko sebe
Episode 2Ivana Grujić — Mladi u Crvenom krstu pripadaju porodici humanosti
Episode 3Ilma i Tanja — Volontirati znači biti odgovoran prema društvu
Episode 4Valentina i Nikolina — Kada volontiramo, pomažemo i sebi
KULT — Institut za razvoj mladih — 1

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