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Herbisa Podcast · Video podcast · Education · 2026

Herbisa Podcast: a studio inside a pharmacy that builds trust

We turned a shop floor into a studio. Every episode feeds dozens of short videos, and expert guests give the brand authority no ad can buy.

Results

5M+ views
organic, across social media — from just 4 episodes
4episodes
published on YouTube, with expert guests
3cameras
per episode, plus drone and POV shots — inside the pharmacy

Challenge

Health is a category where people buy from those they trust. An ad can bring a visit, but it can't explain why this exact product is the right one.

Approach

  • 01We set the studio up in the client's space: lighting, three cameras, lavalier mics, drone and POV shots.
  • 02Guests are experts — a gynaecologist, pharmacists, a psychologist — and topics are questions customers actually ask.
  • 03Each episode becomes a trailer, captioned reels and educational clips for ads.

What we did

Herbisa Podcast — published episodes

Episode 1Lana Lekić — Šta je mikrobiom i zašto je važan za vaše zdravlje?
Episode 2Nedim Šuta i Lana Lekić — Šta se zapravo dešava u našim crijevima?
Episode 3Lana Lekić i Uma Pećanin — Mozak, crijeva i stres — koliko su zaista povezani?
Episode 4dr. Bojan Stevanović — Ginekolog otkriva o čemu žene najčešće šute

The story, step by step

A set on the shop floor
01

A set on the shop floor

The brand is in every frame — shelves, logo, colours. Viewers see a real pharmacy, not a rented studio.

  • Mobile Podcast Studio
02

Guests with authority

Doctors and experts answer customer questions. The guest's authority becomes the brand's authority.

  • Podcast Production
  • Interviews
One episode, ten videos
03

One episode, ten videos

Trailers, word-by-word captioned reels and educational clips that feed ads for the whole month.

  • Talking Head Video
  • Content Production
  • Video Production
Herbisa Podcast — 1
Herbisa Podcast — 2
Herbisa Podcast — 3
Herbisa Podcast — 4

More case studies

Next step

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