"How much does marketing cost?" is the question we hear most — and the least useful one. The real question is: how much do you need to invest for the business to start earning, and in what order?
Phase 1: Foundations (before launch)
| Item | Indicative (KM) | ≈ EUR |
|---|---|---|
| Complete branding (logo, guidelines, identity) | 800 – 1,500 | 410 – 770 |
| Business website (5–8 pages) | 1,500 – 2,500 | 770 – 1,280 |
| Web shop / advanced site | from 3,000 | from 1,530 |
If you sell online, the web shop isn't a cost — it's your best store.
Phase 2: Content that builds trust
- Brand or product video (900 – 1,500 KM) used for months.
- Video podcast (from 790 KM per episode) for trust-driven categories.
- Social media management (from 400 KM per month) — consistent, not occasional.
Phase 3: Advertising that brings customers
Keep two lines separate: the agency fee (e.g. a combined Google + Meta package at 500 – 700 KM a month) and the ad spend you pay the platforms directly. Plan at least three months of spend.
The most expensive mistake: a little of everything
A budget spread across five vendors that never talk to each other costs more than one plan executed by one team. With Herbisa we ran everything as one system — and ads now drive 200+ orders a month.
Why international companies work with a Sarajevo studio
Production, web development and campaign management at EU quality, in English, at a fraction of Western European agency rates — with a team that understands the Balkan market if you plan to enter it.
See pricing for individual items, or book a strategy call for a phased investment plan built for your business.
