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JUN Water — Erko Jun · FMCG · Sports water · 2026

JUN Water: business plan and marketing strategy for a new water brand

When a founder launches a product from zero, the plan comes first. For JUN Water we combined the business plan and the marketing strategy into one document of about 40 pages.

JUN Water — Erko Jun

40pages

Results

40pages
business plan + marketing playbook

Challenge

A new water brand in a market with established players — with an athlete as the face of the brand and one clear question: how do we get onto shelves and into gyms?

Approach

  • 01Market and competition, price bands and customer segments.
  • 02Distribution: direct B2B, distributor-first or hybrid.
  • 03Per-bottle economics, financial projections, risks and a phased roadmap.

What we did

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Next step

Got a budget and ambition? Let's talk.

30 minutes, no obligation. Tell us where the business is today and where you want it to be — we'll tell you how we would get it there.

Book a call

or email info@bihmarketing.ba