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BIHMARKETING

15 October 2026 · 1 min read

Video podcasts for brands: why they sell better than another ad

How a branded video podcast builds trust and feeds social and ads for a whole month — and what it takes to record one in your own space.

An ad can bring a visit. It can't explain why your product is the right one, why you're the expert, or why someone should trust you with their money. That takes a conversation — and a video podcast is a conversation that can be watched thousands of times.

Why podcasts work for brands

  • Trust. Thirty minutes of an expert answering real questions makes viewers feel they know the brand.
  • Volume. One episode becomes a trailer, 6–10 captioned short videos and educational clips for ads.
  • Authority. Guests transfer their credibility to the brand.

A studio in your own space

For Herbisa Podcast we set up the studio right inside the pharmacy: three cameras, lighting, lav mics, drone and POV shots. Viewers see real shelves and a real brand.

The best set for your podcast is the place where your business actually lives.

What you need for episode one

  1. Format and topics — the questions your customers really ask.
  2. Host and guests — someone from your team plus experts who bring authority.
  3. Production — multi-camera recording, editing, sound, graphics and captions.
  4. Distribution — YouTube, Instagram, TikTok and ads using the best clips.

A standard episode starts at 790 KM (≈ €400); a monthly package of four episodes is 2,600 KM (≈ €1,330). Details are on our pricing page. Get in touch and we'll show you what your first episode could look like.

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Next step

Got a budget and ambition? Let's talk.

30 minutes, no obligation. Tell us where the business is today and where you want it to be — we'll tell you how we would get it there.